GoHighLevel Pricing 2026: Plans, Costs, Free Trial & What You Actually Get
Marketing software rarely stays simple. One tool handles email. Another builds funnels. A third books appointments. Then the bills start adding up. That is why GoHighLevel pricing gets so much attention.
The platform bundles a CRM, funnels, calendars, texting, email, and automation. The idea is to pay for one tool instead of six. But one bundle also means a few pricing rules you need to understand first.
Affiliate disclosure: This article may contain affiliate links. If you sign up through one, we may earn a commission at no extra cost to you.
This article focuses on money. You will see the current plans, monthly and annual prices, and what each plan adds. You will also see the free trial terms, the extra costs that sit outside the subscription, and how the price compares with a few alternatives.
If you want the full picture of features, pros, and cons, read our GoHighLevel review first. Here, we stick to the numbers.
I checked HighLevel’s official pricing page and billing guide in September 2026. Pricing can change, so check the official page before subscribing.
GoHighLevel Pricing: How Much Does It Cost?
At the time of writing, GoHighLevel’s current pricing page lists three main plans. They cost $97, $297, and $497 per month. There is also a custom Enterprise plan.
Every plan includes unlimited contacts and unlimited users. The main differences are client accounts, rebilling, and software-resale features.
| Plan | Monthly Price | Annual Price | Best For | Key Features |
|---|---|---|---|---|
| Starter | $97 | $970 per year | Solo owners, small businesses, new agencies | 3 sub-accounts, unlimited contacts and users, core features |
| Unlimited | $297 | $2,970 per year | Growing agencies with several clients | Everything in Starter, unlimited sub-accounts, phone and email rebilling without markup, basic API access |
| Agency Pro | $497 | $4,970 per year | Agencies and founders building a software business | Everything in Unlimited, SaaS Mode, automated sub-account creation, rebilling with markup, user and agent reporting, advanced API access |
| Enterprise | Custom | Custom | High-volume businesses and agencies | Custom quote through HighLevel’s enterprise team |
The “Best For” column is my editorial view. HighLevel does not assign these labels itself, except for short descriptions on its plan cards.
Want to see the numbers on the official page? Check the current GoHighLevel pricing and trial options.
GoHighLevel Pricing Plans Explained
The plan names sound simple. The practical differences are less obvious. Here is what each plan means in real use.
Starter Plan ($97 per Month)
Starter is the entry point. HighLevel describes it as suited to smaller businesses and solo marketers. You get unlimited contacts, unlimited users, 24/7 support, and what the page calls all core features.
The key limit is three sub-accounts. A sub-account is a separate workspace for one business. A local business may need only one. A freelancer with two or three clients may fit inside three.
This plan makes sense if you run your own business or serve a few clients. It stops making sense when you sign a fourth client. It is also more than you need if you want only a landing page and an email list.
Unlimited Plan ($297 per Month)
Unlimited removes the sub-account cap. It also adds rebilling for phone and email without markup, plus basic API access. HighLevel labels it as built for growing agencies.
Rebilling matters when clients use texting and email. HighLevel bills your agency first. You then pass those costs to each client at the same price.
Imagine you run an agency with six clients. Starter cannot hold all six. Unlimited can. As a result, the extra $200 per month buys room to grow, not new marketing tools.
If you only manage your own business, this plan is probably more than you need.
Agency Pro Plan ($497 per Month)
Agency Pro adds SaaS Mode. HighLevel says it lets you sell subscriptions from your own site and create client accounts automatically. You set the price for your customers.
The plan also adds rebilling with markup, user and agent reporting, and advanced API access. Markup is the piece that lets agencies earn on usage.
Agency Pro fits people who plan to sell the platform as their own software product. If that is not your plan, you are paying for features you will not use.
GoHighLevel Monthly vs Annual Pricing
HighLevel offers both billing options. The pricing page shows a monthly price and a yearly price for each plan.
The yearly price equals ten months of the monthly price. So annual billing saves about two months. Here is the math for each plan. This is an example based on the listed prices.
- Starter: 12 months monthly = $1,164. Annual = $970. Savings: $194.
- Unlimited: 12 months monthly = $3,564. Annual = $2,970. Savings: $594.
- Agency Pro: 12 months monthly = $5,964. Annual = $4,970. Savings: $994.
When monthly billing may make sense. Choose it if you are still testing your offer. Choose it if you have no clients yet. HighLevel says billing runs month to month with no long-term contract, and you can upgrade, downgrade, or cancel from your dashboard.
When annual billing may make sense. Choose it if you have already built your systems and plan to stay. The savings are real. But you pay more up front, which affects cash flow.
One practical idea: start monthly. Move to annual after a few months of steady use. I could not confirm from the pricing page how refunds work on annual plans, so ask support before paying yearly.
What Do You Get With Each GoHighLevel Plan?
The core tools are the same across plans. The differences sit in agency features. The table below reflects HighLevel’s pricing page, checked in September 2026.
| Feature | Starter | Unlimited | Agency Pro |
|---|---|---|---|
| CRM and pipelines | Yes | Yes | Yes |
| Funnels and websites | Yes | Yes | Yes |
| Email marketing | Yes (usage fees apply) | Yes (usage fees apply) | Yes (usage fees apply) |
| SMS and calling | Yes (usage fees apply) | Yes (usage fees apply) | Yes (usage fees apply) |
| Workflow automation | Yes (some premium actions cost extra) | Yes (some premium actions cost extra) | Yes (some premium actions cost extra) |
| Booking calendars | Yes | Yes | Yes |
| Reputation management | Yes | Yes | Yes |
| AI features | Available; usage or add-on pricing | Available; usage or add-on pricing | Available; usage or add-on pricing |
| Client sub-accounts | 3 | Unlimited | Unlimited |
| Rebilling phone and email | Not listed | Without markup | With markup |
| White-label | Depends on plan; confirm before buying | Depends on plan; confirm before buying | Depends on plan; confirm before buying |
| SaaS Mode | No | No | Yes |
| API access | Depends on plan | Basic | Advanced |
On white-label: the pricing page says you can white-label the desktop app with your own logo and branding. It does not spell out which plan is required. Ask HighLevel before you rely on it.
GoHighLevel Free Trial: Is There One?
Yes. At the time of writing, the pricing page offers a 14-day free trial on any plan. It says you get full access to the features of the tier you choose.
What happens when it ends. The pricing page states that billing begins automatically at the end of any free trial unless you cancel. It also warns that usage fees for phone or third-party services may apply during the trial.
The card question. The official page does not clearly say whether a card is required at signup. Third-party guides disagree. Some say no card is needed. Others say a card is required. Because of that conflict, I would assume a card may be requested and check the signup screen.
The 30-day trial claim. Some affiliate sites advertise a 30-day trial through partner links. I could not verify that on HighLevel’s official pages. Treat it as unconfirmed, and check the trial length shown on your signup page.
Set a reminder before day 14. Cancel from your billing settings if it is not a fit. Do not just remove your card and assume the account is closed.
Ready to test it? See the current plans and free trial details before choosing.
Are There Any Extra GoHighLevel Costs?
Yes, possibly. The subscription is one cost. Usage is another. Not everyone will pay every fee below.
Subscription cost: $97, $297, or $497 per month.
Possible additional usage or third-party costs: Per HighLevel’s billing guide, usage fees are paid from an agency wallet. You fund the wallet, and charges come out as you use services. The wallet covers phone, email, email validation, AI usage, and premium workflow actions.
| Item | Current Price (Billing Guide) |
|---|---|
| Email sending | $0.675 per 1,000 emails |
| Email validation | $2.50 per 1,000 validations |
| Phone and SMS | Follows the LC Phone pricing guide, which HighLevel says matches Twilio rates |
| AI Employee Growth | $50 per month per enabled sub-account |
| AI Employee Unlimited | $97 per month per enabled sub-account, subject to fair use |
| Premium workflow actions | $0.01 per execution, with volume plans from $10 per month |
| Dedicated email IP | $59 per month |
| WordPress hosting | From $10 per month for one site |
| Online listings | $30 per month per sub-account |
| SEO tool (Search Atlas) | $79 per month per sub-account |
| WhatsApp integration | $10 per month per sub-account, plus usage |
| Domain purchases | Varies by domain |
Here is a simple example. This is not a quote. Say you send 10,000 emails in a month. At $0.675 per 1,000, email usage would be $6.75. Email is cheap. Texting and calling at volume usually cost more.
AI works differently. You can pay per use or choose a monthly plan. Phone charges still apply to AI voice calls.
Some add-ons target agencies. A white-label mobile app costs $497 per month. Premium support costs $500 per month. HIPAA compliance costs $297 per month. Most new users can skip these.
Outside HighLevel, you may also pay third parties. Payment processors charge their own fees. Other tools you connect have their own bills. HighLevel’s pages do not set those prices.
My advice: fund the wallet with a small amount at first. Watch what it spends in month one. Then you will know your real monthly cost.
GoHighLevel Pricing for Agencies
Agency pricing is about structure, not just features. You are buying a container for multiple clients.
Sub-accounts come first. Each client gets a separate workspace. Starter allows three. Unlimited and Agency Pro allow as many as you need. If you plan to grow past three clients, that limit matters early.
Rebilling comes second. Texting, email, and AI create usage costs. Unlimited lets you pass them on at cost. Agency Pro lets you add a markup.
Next comes SaaS Mode. It fits agencies that want to sell the platform as a subscription product under their own brand. That is a different business model from running client campaigns.
Consider two examples. These are hypothetical.
- Service agency: You build funnels and run follow-up for local clients. Sub-accounts and at-cost rebilling may be enough.
- Software-style agency: You want clients to sign up themselves and pay monthly. SaaS Mode and markup become relevant.
Also check reporting and white-label needs. User and agent reporting is listed on Agency Pro. White-label details vary, so confirm them.
GoHighLevel Pricing for Small Businesses
A local business needs a simpler question answered. Will this system bring in and keep more customers?
Starter usually covers the basics. You get a CRM, forms, funnels, calendars, and automation for one business. Follow-up is where the value often shows. A fast text after a form fill beats a slow email.
Before paying, ask three things. Who will build the system? How many tools will it actually replace? What will texting and calling cost each month?
If you already pay for a scheduler, an email tool, and a form builder, add up those bills. Compare the total to the plan price plus a small usage budget. If the gap is tiny, the switch may not pay off.
GoHighLevel Pricing for Freelancers
Freelancers face a different problem. Income can be uneven, but the subscription is fixed.
Starter allows three sub-accounts. That can suit a freelancer with a few retainer clients. It gives you one place for their funnels, CRM, and follow-up.
Evaluate three points. Do clients need what GoHighLevel offers? Can you charge enough to cover the plan? Are you comfortable supporting clients on the platform?
One thing worth checking is timing. Do not pay before you have a client or a clear offer. Use the trial to build a sample setup first. Then decide.
GoHighLevel Pricing vs Competitors
Price comparisons are tricky. These tools do different jobs. A low price does not mean a smaller bill if you need extra tools. I checked each vendor’s current pricing where possible.
GoHighLevel vs ClickFunnels Pricing
ClickFunnels’ support pages list Launch at $97 per month, Scale at $197, and Optimize at $297. Annual prices are $970, $1,970, and $2,970. A Dominate plan costs $5,997 per year.
The entry price matches GoHighLevel Starter. The product focus differs. ClickFunnels centers on funnels. GoHighLevel adds client sub-accounts and agency billing tools.
GoHighLevel vs Systeme.io Pricing
Systeme.io lists a free plan. Paid plans cost $17, $47, and $97 per month. It is far cheaper at the entry level.
But the tools differ. Systeme.io targets creators with funnels, email, and courses. GoHighLevel targets agencies and multi-client work. Compare what you need, not just the price.
GoHighLevel vs HubSpot Pricing
HubSpot offers free CRM tools. Its paid plans use seat- and contact-based pricing, and higher tiers cost much more. HubSpot’s own pricing guide lists a $3,000 one-time onboarding fee for Professional Marketing Hub.
GoHighLevel uses flat plans with unlimited contacts and users. But it adds usage fees. Which is cheaper depends on team size, contact count, and texting volume.
| Platform | Starting Price | CRM | Funnels | Automation | Agency Features | Free Trial/Free Plan |
|---|---|---|---|---|---|---|
| GoHighLevel | $97 per month, or $970 per year | Yes | Yes | Yes | Yes (3 sub-accounts on Starter, unlimited above) | 14-day trial |
| ClickFunnels | $97 per month (Launch), or $970 per year | Available with limitations | Yes | Available with limitations | Depends on plan | 14-day trial |
| Systeme.io | Free plan; paid from $17 per month | Available with limitations | Yes | Yes, limits vary by plan | Depends on plan | Free plan |
| HubSpot | Free tools; paid plans vary by product and seats | Yes (free CRM) | Depends on plan | Depends on plan | Not the main focus | Free tools |
Vendors change plans often. Treat this table as a starting point and confirm on each pricing page. I could not verify every feature limit for competitors, so I used “Depends on plan” where I was unsure.
Is GoHighLevel Worth the Cost?
It depends on how many parts you use. The price is fair when it replaces several tools. It is hard to justify when it replaces one.
When the Cost May Make Sense
- You pay for several separate marketing tools today.
- You manage multiple clients and need separate workspaces.
- You want automation for follow-up and reminders.
- You need a CRM and funnels in one place.
- You run appointment-based workflows.
- You want agency features like rebilling or white-label options.
When You May Not Need GoHighLevel
- You only need email marketing.
- You only need a simple CRM.
- You only need one basic funnel.
- You will not build automations.
- You need just one specific tool that a specialist does better.
There is no shame in choosing something simpler. A cheaper tool you use daily beats a bigger one you never finish setting up.
How to Choose the Right GoHighLevel Plan
No plan is best for everyone. Your needs should decide. Answer these questions honestly.
- How many clients do you manage? Three or fewer may fit Starter. More than three points toward Unlimited.
- Do you need multiple client accounts? If only one business will use it, sub-accounts matter less.
- Do you need automation? All plans include workflows, so this rarely changes the plan.
- Do you need CRM features? The CRM is included in every plan.
- Do you need funnels? Funnels are included in every plan as well.
- Do you need white-label features? Confirm the plan requirements with HighLevel first.
- Do you need SaaS-related features? That points toward Agency Pro.
- Will you use the platform often? If not, a monthly plan carries less risk.
Notice that questions 1, 2, 6, and 7 drive the plan choice. The rest mostly confirm that the platform fits at all.
What Should You Test During the GoHighLevel Trial?
Fourteen days go fast. Use a checklist so you test what matters.
- Build a funnel. Create one page with a form and check how it feels.
- Add a contact. Add yourself and see how data appears.
- Create a pipeline. Set up three or four stages.
- Create a workflow. Build one follow-up sequence.
- Test email. Send a message to your own inbox.
- Test SMS. Send a text to your own phone and check delivery.
- Create a calendar. Set availability and a booking form.
- Test appointment booking. Book a slot as if you were a lead.
- Explore reporting. See what data you can view.
- Test integrations. Connect one tool you already use.
- Review account limits. Confirm sub-account counts for your plan.
- Check usage-based charges. Open the billing screen and read the wallet.
Also ask support one real question. See how fast you get an answer.
GoHighLevel Pricing FAQ
How much does GoHighLevel cost per month?
At the time of writing, the three main plans cost $97, $297, and $497 per month. There is also a custom Enterprise plan. Usage for texts, calls, email, and AI is billed separately.
Is GoHighLevel expensive?
It depends on what it replaces. Compared with a single email tool, it costs more. Compared with a full stack of separate tools, it may cost less. Add usage fees before judging.
Does GoHighLevel have a free trial?
Yes. HighLevel’s pricing page lists a 14-day free trial on any plan. Billing starts automatically after the trial unless you cancel. Check your signup page for the exact terms.
Can I pay for GoHighLevel annually?
Yes. The pricing page shows yearly prices of $970, $2,970, and $4,970. Each equals ten months of the monthly price. That works out to about two months saved.
What is the cheapest GoHighLevel plan?
Starter, at $97 per month or $970 per year. It includes three sub-accounts, unlimited contacts, and unlimited users. HighLevel also sells Enterprise separately, on custom pricing.
How much does GoHighLevel cost for an agency?
Most agencies look at Unlimited at $297 per month or Agency Pro at $497. Starter works for up to three clients. Add usage fees and optional add-ons for a fuller estimate.
Are there extra GoHighLevel fees?
Possibly. Phone, SMS, email, AI, and premium workflow actions carry usage fees. Optional add-ons cost extra too. Not every user needs them, so check your own usage.
Can I cancel GoHighLevel anytime?
HighLevel’s pricing page says billing is month to month with no long-term contract. It also says you can upgrade, downgrade, or cancel from your dashboard. Annual plan refund terms were not clear, so ask support.
Final Thoughts on GoHighLevel Pricing
The pricing is attractive to a specific group. If you run client work, the flat plans with unlimited contacts and users are hard to ignore. You do not pay more as your list grows.
The number of included tools matters, too. A CRM, funnel builder, calendar, texting, email, and automation come in one plan. Buying those separately can add up fast.
But some people will do better with individual tools. If you need only email, or only a landing page, a smaller product costs less and is easier to learn. Usage fees also mean the plan price is not the whole bill.
That is why testing matters. Build one real funnel. Send real messages. Watch the wallet. Then decide with real numbers. If the trial shows you will use only a small slice of the platform, that is a useful answer too.
Price alone should not decide this. A cheaper plan you outgrow in a month is not cheaper. And a bigger plan you never use is not a bargain. Match the plan to your client count and your goals.
For the full feature picture, see our GoHighLevel review.
If GoHighLevel fits the way you work, the trial is the simplest next step. Try the platform with your own workflow before choosing a paid plan.
